THE INFLUENCE OF THE MARKETING MIX TOWARDS URBAN GARDENING PRODUCTS (ORNAMENTAL PLANTS) PURCHASE INTENTION
Tanna Grow is a company that started operating in the agricultural industry in 2020. Tanna Grow started focusing on the urban gardening industry with ornamental plants as it’s product in the early years of 2021. Tanna Grow, as a newcomer to the business, wants to improve its marketing strategy in or...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57983 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |