AR virtual try-on application of MAC Cosmetics and purchase intention mediated by AR experience among Gen Y beauty consumers

AR virtual try-on application of MAC Cosmetics and purchase intention mediated by AR experience among Gen Y beauty consumers

Several studies on Augmented Reality technology reported the characteristics of Augmented Reality applications have contributed to immersive AR experience to the users. Also, some studies stated that AR experience influenced the user’s behavioral intentions and cognitive psychology. However, the lin...

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Bibliographic Details
Main Authors: Borromeo, Elizabeth, Delos Santos, Annielyn S., Tomas, Sophia Mikah C.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Augmented reality
Cosmetics
Selling—Cosmetics
Electronic commerce
Technology and Innovation
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/7
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_dsi/7

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