AR virtual try-on application of MAC Cosmetics and purchase intention mediated by AR experience among Gen Y beauty consumers

• Main Authors: Borromeo, Elizabeth, Delos Santos, Annielyn S., Tomas, Sophia Mikah C.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Augmented reality; Cosmetics; Selling—Cosmetics; Electronic commerce; Technology and Innovation
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/7
• Institution: De La Salle University

Several studies on Augmented Reality technology reported the characteristics of Augmented Reality applications have contributed to immersive AR experience to the users. Also, some studies stated that AR experience influenced the user’s behavioral intentions and cognitive psychology. However, the lin...