DEVELOP SOCIAL MEDIA MARKETING ACTIVITIES ON INSTAGRAM TO INCREASE PURCHASE INTENTION OF BEAUTY PRODUCTS CASE STUDY : LUMNA COSMETICS
The development of the cosmetics market in Indonesia is currently increasing. Based on the current condition of the cosmetics market, a marketing strategy is needed in order to face market competition. With the development of the digital era, Instagram has become a digital marketing tool for the bea...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75635 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |