Insight into the emerging male beauty salons market : image and purchase intention.

• Main Authors: Shi, Cailing., Tan, Libing., Yeo, Stella Hui Yar.
• Other Authors: Soh, Arthur
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9513
• Institution: Nanyang Technological University

This report examines the personal and perceived social perceptions of male undergraduates towards male beauty salons patrons. It also attempts to determine whether respondents’ perceived image of male beauty salon patrons coincide with their self image and whether the respondents’ perceptions and pu...