Insight into the emerging male beauty salons market : image and purchase intention.

Insight into the emerging male beauty salons market : image and purchase intention.

This report examines the personal and perceived social perceptions of male undergraduates towards male beauty salons patrons. It also attempts to determine whether respondents’ perceived image of male beauty salon patrons coincide with their self image and whether the respondents’ perceptions and pu...

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Main Authors: Shi, Cailing., Tan, Libing., Yeo, Stella Hui Yar.
Other Authors: Soh, Arthur
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/9513
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9513
record_format dspace
spelling sg-ntu-dr.10356-95132023-05-19T05:44:59Z Insight into the emerging male beauty salons market : image and purchase intention. Shi, Cailing. Tan, Libing. Yeo, Stella Hui Yar. Soh, Arthur Nanyang Business School DRNTU::Business::Marketing This report examines the personal and perceived social perceptions of male undergraduates towards male beauty salons patrons. It also attempts to determine whether respondents’ perceived image of male beauty salon patrons coincide with their self image and whether the respondents’ perceptions and purchase intentions are affected by society’s views. 2008-09-24T07:33:12Z 2008-09-24T07:33:12Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9513 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Shi, Cailing.
Tan, Libing.
Yeo, Stella Hui Yar.
Insight into the emerging male beauty salons market : image and purchase intention.
description This report examines the personal and perceived social perceptions of male undergraduates towards male beauty salons patrons. It also attempts to determine whether respondents’ perceived image of male beauty salon patrons coincide with their self image and whether the respondents’ perceptions and purchase intentions are affected by society’s views.
author2 Soh, Arthur
author_facet Soh, Arthur
Shi, Cailing.
Tan, Libing.
Yeo, Stella Hui Yar.
format Final Year Project
author Shi, Cailing.
Tan, Libing.
Yeo, Stella Hui Yar.
author_sort Shi, Cailing.
title Insight into the emerging male beauty salons market : image and purchase intention.
title_short Insight into the emerging male beauty salons market : image and purchase intention.
title_full Insight into the emerging male beauty salons market : image and purchase intention.
title_fullStr Insight into the emerging male beauty salons market : image and purchase intention.
title_full_unstemmed Insight into the emerging male beauty salons market : image and purchase intention.
title_sort insight into the emerging male beauty salons market : image and purchase intention.
publishDate 2008
url http://hdl.handle.net/10356/9513
_version_ 1770564860026814464

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