THE EFFECT OF SOCIAL MEDIA MARKETING TOWARDS PURCHASE INTENTIONS IN A LOCAL BAKERY: KHAS ROTISELAI
A local bakery SME in Bandung, West Java has optimized its social media presence to maintain its business performance for more than 8 years. However, so far, they don’t have any real evidence whether the implementation of their social media marketing is already effective in maintaining and improving...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67753 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |