EFFECTS OF SOCIAL MEDIA MARKETING TOWARDS PROBIOTIC CHICKEN CUSTOMERS’ PURCHASE INTENTION : CUSTOMER ENGAGEMENT AS A MEDIATOR

EFFECTS OF SOCIAL MEDIA MARKETING TOWARDS PROBIOTIC CHICKEN CUSTOMERS’ PURCHASE INTENTION : CUSTOMER ENGAGEMENT AS A MEDIATOR

Chixar is a brand within the probiotic chicken industry selling raw probiotic chicken. The company utilizes social media to reach their prospect customers. With the extensive potential of social media marketing and probiotic chicken industry in Indonesia, Chixar acknowledges the benefits that can be...

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Bibliographic Details
Main Author: Ambar Shofiya, Nadia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/57813
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/57813

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