EFFECTS OF SOCIAL MEDIA MARKETING TOWARDS PROBIOTIC CHICKEN CUSTOMERSâ PURCHASE INTENTION : CUSTOMER ENGAGEMENT AS A MEDIATOR
Chixar is a brand within the probiotic chicken industry selling raw probiotic chicken. The company utilizes social media to reach their prospect customers. With the extensive potential of social media marketing and probiotic chicken industry in Indonesia, Chixar acknowledges the benefits that can be...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57813 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
