THE EFFECTIVENESS OF DOVE CAMPAIGN FOR REAL BEAUTY IN AFFECTING CUSTOMERSâ PURCHASE DECISION TOWARD DOVE PRODUCTS
The emergence of social marketing campaign strategy has encouraged businesses to adopt it as their marketing strategy. However, although nowadays companies are continuously creating unique social marketing campaigns that aim to spread awareness about various issues and messages, many of them stil...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60962 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |