REPRESENTATION OF BEAUTY CONCEPT IN DOVE VIDEO ADVERTISEMENT: A MULTIMODAL ANALYSIS
Dove video advertisement use multimodality as a way of creating meaning by using various modes. In Dove video advertisement shows many aspects that build a beauty image through it perspective. This study aims to analyze the use of multimodal elements to reveal the beauty concept in Dove #MyBeautyMyS...
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/83651/1/Putri%20Ayu%20Denisa%20Pramastuty_121411231024_SKRIPSI%20-%20ABSTRAK.pdf http://repository.unair.ac.id/83651/2/Putri%20Ayu%20Denisa%20Pramastuty_121411231024_SKRIPSI%20-%20FULLTEXT.pdf http://repository.unair.ac.id/83651/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | English English |