INSTAGRAM CONTENT TOWARD CUSTOMER PURCHASE INTENTION FOR START-UP FOOD

Instagram has become one of most popular social media platform used around the world. As one of marketing communication channel, Instagram becomes important to company because its existence to communicate company’s product to customers. In culinary industry, especially on cookies products found many...

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Bibliographic Details
Main Author: Br Sagala, Oktaviani
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/78599
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Institution: Institut Teknologi Bandung
Language: Indonesia