INSTAGRAM CONTENT TOWARD CUSTOMER PURCHASE INTENTION FOR START-UP FOOD
Instagram has become one of most popular social media platform used around the world. As one of marketing communication channel, Instagram becomes important to company because its existence to communicate company’s product to customers. In culinary industry, especially on cookies products found many...
Saved in:
Main Author: | Br Sagala, Oktaviani |
---|---|
Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/78599 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
Similar Items
-
FASHION BRANDâS INSTAGRAM CONTENTS THAT INFLUENCE CUSTOMER PURCHASE INTENTION
by: Kautsar, Muhammad -
RELATIONSHIP OF INSTAGRAM CONTENT, INSTAGRAM INFLUENCER, AND PERCEIVED VALUE OF THE PRODUCT TOWARDS CUSTOMER PURCHASE INTENTIONS OF PHOTOGRAPHY SERVICE INDUSTRY
by: Hidema Zuhrilian Sireagar, Bian -
RELATIONSHIP OF PRODUCT'S PERCEIVED VALUE, INSTAGRAM CONTENT, AND CUSTOMER TRUST TOWARDS THE PURCHASE INTENTION OF SECOND-HAND CLOTHING
by: Lakeisha Salsabila Pradhan, Cut -
THE EFFECT OF INSTAGRAM ON CUSTOMER RELATIONSHIP, CUSTOMER EQUITY, AND PURCHASE INTENTION TOWARDS LUXURY FASHION BRANDS
by: Natiqa, Dewidya -
RELATIONSHIP OF PRODUCT̉̉S PERCEIVED VALUE, INSTAGRAM CONTENT, AND CUSTOMER TRUST TOWARDS THE PURCHASE INTENTION OF SECOND-HAND CLOTHING
by: Lakeisha Salsabila Pradhanitya (19215014), Cut