THE IMPACT OF E-WOM IN INSTAGRAM PAID PROMOTE ON CONSUMERS’ INTENTION TO PURCHASE

Introduction- Instagram in Indonesia continues to evolve in becoming a business opportunity by the locals to selling their product online. In order to get wider market, many local businesses try to adopt advertisement using social media such as paid promote. Paid promote is one of social media promo...

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Bibliographic Details
Main Author: Zora Nindita, Dianty
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72324
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Institution: Institut Teknologi Bandung
Language: Indonesia