THE IMPACT OF E-WOM IN INSTAGRAM PAID PROMOTE ON CONSUMERSâ INTENTION TO PURCHASE
Introduction- Instagram in Indonesia continues to evolve in becoming a business opportunity by the locals to selling their product online. In order to get wider market, many local businesses try to adopt advertisement using social media such as paid promote. Paid promote is one of social media promo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72324 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
