THE EFFECT OF SUBJECTIVE NORM AND PERCEIVED RISK ON CONSUMERSâ PURCHASE INTENTION TOWARDS SECONDHAND PRODUCTS
Fashion serves as a form of self-expression and symbolizes various social, cultural, and economic statuses. The rise of affordable and accessible fashion has led to significant environmental concerns due to increased textile waste. Due to these emerging issues, the slow fashion movement has been gai...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83463 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |