EVALUATION OF CONSUMERSâ PURCHASE INTENTION TOWARDS DEPARTMENT STORES PRODUCT
The aim of this study is to evaluate the consumers’ purchase intention towards department stores <br /> <br /> by finding the factors influencing it. The model used in this research is the Theory of Reasoned <br /> <br /> Action (TRA) model by Fishbein et.al (1975). Th...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25824 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |