CONSUMERS̉̉ UNDERSTANDING AND PURCHASE INTENTION TOWARD HALAL-LABELED COSMETICS: A CASE STUDY IN BANDUNG
Nowadays, cosmetics becomes an essential and a must-have product for every woman in the world. Indonesia as the 4th largest country by population in the world is having strong growth in cosmetics sector and it becomes one of Indonesia’s fastest growing sectors. Consumers now are faced with a broa...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30411 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |