THE IMPACT OF MICRO-INFLUENCER ON BRAND IMAGE AND PURCHASE INTENTION IN LOCAL CULINARY PRODUCTS ON INSTAGRAM
Due to the growth of the food industry in SME business, SME business owners often face several issues, and one of them is how to maximize SMEs’ marketing strategy at a low cost. This research analyzes how credibility perceived by micro-influencer impacts a person's purchase intention and how...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57817 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |