INSTAGRAM MICRO-INFLUENCERS FACTORS IN INFLUENCING PURCHASE INTENTION TOWARDS BATH & PERSONAL CARE PRODUCTS
Nowadays, social media has a significant impact on marketing. Businesses that use social media as a channel frequently hire influencers to raise awareness and, ultimately, sales; these strategies are known as influencer marketing as one of the local online-based cosmetics shops that focus on produci...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57227 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |