RELATIONSHIP OF INSTAGRAM CONTENT, INSTAGRAM INFLUENCER, AND PERCEIVED VALUE OF THE PRODUCT TOWARDS CUSTOMER PURCHASE INTENTIONS OF PHOTOGRAPHY SERVICE INDUSTRY
The trend of buying and selling of photography service is increasing. Furthermore, with the support of technology’s rapid growth, the use of social media is helping the business to grow. For instance, on Instagram, there are lots of users that sell their photography services and look for it. This...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41184 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |