RELATIONSHIP OF PRODUCT'S PERCEIVED VALUE, INSTAGRAM CONTENT, AND CUSTOMER TRUST TOWARDS THE PURCHASE INTENTION OF SECOND-HAND CLOTHING
The trend of buying and selling of second-hand clothing is increasing. Moreover, with the support of technology’s rapid growth, the use of social media is helping the business to grow. For instance, on Instagram, there are lots of users that sell their previously owned clothing and users that look f...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78795 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |