THE EFFECT OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION (CASE STUDY: BANDUNG CULINARY INSTAGRAM ACCOUNT)
Nowadays, communication between people occurred in the basic of text-based communication on electronic social media. This study focuses on social media Instagram as one of text-based technology that used by business people as a tool of Electronic Word-of-Mouth (eWOM) to attract customer then lead to...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78702 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |