ELECTRONIC WORD-OF-MOUTH EFFECT TOWARDS ORGANIC VEGETABLE PURCHASE INTENTION ON ECOMMERCE
Word-of-mouth (also known as WOM) has been identified as one of the most significant contributors to the dissemination of knowledge. The dissemination of knowledge has undergone a sea shift as a result of developments in information technology and the proliferation of online social networking sit...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67029 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |