THE IMPACT OF BEAUTY VLOGGERS REVIEW AS ELECTRONIC WORD OF MOUTH TOWARDS BRAND IMAGE AND PURCHASE INTENTION OF AVOSKIN
With the rapidly growing internet technology, consumers can quickly obtain online information from other people who have tried a product commonly referred to as electronic word-of-mouth (e-WOM). Beauty vloggers is a form of e-WOM to generate beauty related content such as review videos. With interac...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57361 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |