THE EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMERSâ PURCHASING INTENTIONS INVOLVING CAREER-ORIENTED ONLINE PAID COURSES PLATFORMS IN INDONESIA
Educational technology has disrupted the educational landscape in the world, especially for the past 3 years since the pandemic of Covid-19 started to hit. Digital Learning Platforms which include Online Paid Courses are not an exception from the common marketing method that is Celebrity Endorsement...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67976 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |