THE INFLUENCE OF PERCEIVED RISK AND E-WOM TOWARDS PURCHASE INTENTION LA PARIS PRODUCTS
Even though the Internet has many economic benefits, some customers are still hesitant to buy inspired perfume products online due to perceived risk. The term "Inspired Perfume" is often used in the beauty industry to refer to products that have a similar scent or quality to a certain perf...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67032 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |