INVESTIGATION OF FACTOR INFLUENCING PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION FOR SUSTAINABLE FASHION PRODUCT
The fashion industry in Indonesia is experiencing a strong growth as per data from the Minister of Industry 2018. With a population of 270 million (Minister of Industry, 2018), Indonesia has a very large market for garment products. Sustainable fashion is one domain to the current fashion environmen...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57975 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |