FACTORS THAT AFFECT THE PERCEIVED VALUE AND PERCEIVED RISK OF INDONESIAN GEN Z AND MILLENNIALS TOWARD THE PURCHASE INTENTION OF CIRCULAR FASHION PRODUCTS
Circular fashion is a fashion based on the combination of the principles of a circular economy and sustainable development to overcome the negative impact on the environment and social emergencies. Currently, Indonesian Millennials and Gen Z are starting to have concern for the environment and so...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64781 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |