FACTORS THAT AFFECT THE PERCEIVED VALUE AND PERCEIVED RISK OF INDONESIAN GEN Z AND MILLENNIALS TOWARD THE PURCHASE INTENTION OF CIRCULAR FASHION PRODUCTS

Circular fashion is a fashion based on the combination of the principles of a circular economy and sustainable development to overcome the negative impact on the environment and social emergencies. Currently, Indonesian Millennials and Gen Z are starting to have concern for the environment and so...

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Bibliographic Details
Main Author: Ertantawaty Nur Aulia, Framita
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64781
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Institution: Institut Teknologi Bandung
Language: Indonesia

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