PURCHASE INTENTION TOWARDS SUSTAINABLE MARKETING IN FAST FASHION INDUSTRY: A GEN Z WOMEN’S PERSPECTIVE IN INDONESIA

PURCHASE INTENTION TOWARDS SUSTAINABLE MARKETING IN FAST FASHION INDUSTRY: A GEN Z WOMEN’S PERSPECTIVE IN INDONESIA

The ever-changing fashion industry involves the establishment of several trends that engage consumer interest. Sustainable marketing practices stand out as an important feature among those changes. This research investigates the complex interaction between sustainable marketing strategies, purchasin...

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Bibliographic Details
Main Author: Afifah Kusuma Hadi, Nabilah
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77407
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/77407

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