WHAT ARE THE EFFECTS OF SCARCITY MARKETING ON GEN Z PURCHASE INTENTION?
It is widely accepted that a limited availability of items results in heightened demand and creates an environment characterized by exclusivity. In situations of scarcity, the available supply is insufficient to satisfy the current demand. The necessity for the use of more effective marketing techni...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77420 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |