THE EFFECT OF PRODUCT INNOVATION ON PURCHASE INTENTION IN THE MSME FOOD AND BEVERAGE INDUSTRY WITH GEN Z SEGMENTATION
The COVID-19 pandemic illustrates to Indonesia the need to maintain economic stability and the Food and Beverage industry is one of the largest contributors to GDP to support the country's economy. The high interest in this industry is in line with the high risk of going bankrupt if it fails to...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77346 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |