THE IMPACT OF SOCIAL MEDIA MARKETING ON GEN Z MALESâ PURCHASE INTENTION OF FACIAL WASH PRODUCT
The worldwide cosmetics sector is expanding quickly in the modern period due to rising consumer demand. More and more people, regardless of gender, strive to achieve both visual appeal and good health. Research and Markets report indicates that the global market for skincare products witnessed subst...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77405 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |