Colours and typography in facial wash packaging design : impact on brand personality and purchase intent.

• Main Authors: Chua, May Sijia., Koh, Angelynev Chwee Min., Lo, Becky Pui Ki., Loh, Jia Hui.
• Other Authors: Yeoh Kok Cheow
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/44941
• Institution: Nanyang Technological University

This paper examines how colour and typography affect consumer perception of brand impression through two studies. A content analysis was first conducted to gain a greater understanding of current design trends and patterns in the market for facial wash packaging design. An experiment was subsequentl...