THE IMPACT OF SOCIAL MEDIA MARKETING ON GEN Z MALESâ€™ PURCHASE INTENTION OF FACIAL WASH PRODUCT

THE IMPACT OF SOCIAL MEDIA MARKETING ON GEN Z MALESâ PURCHASE INTENTION OF FACIAL WASH PRODUCT

The worldwide cosmetics sector is expanding quickly in the modern period due to rising consumer demand. More and more people, regardless of gender, strive to achieve both visual appeal and good health. Research and Markets report indicates that the global market for skincare products witnessed subst...

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Bibliographic Details
Main Author:	Adriane Malikahasri, Karindra
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/77405
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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