THE INFLUENCE OF SOCIAL MEDIA MARKETING TIKTOK TO BRAND AWARENESS AND PURCHASE INTENTION (CASE STUDY ON ANCIENT SUMMER)
Social media has become the primary platform for home decor enthusiasts in Indonesia seeking inspiration. TikTok, utilized by Ancient Summer as a marketing medium to enhance brand awareness and purchase intent in the home decor industry. Despite being active on TikTok with high engagement levels, An...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83108 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |