THE INFLUENCE OF VIDEO MARKETING ON TIKTOK TOWARDS BRAND ATTITUDE AND PURCHASE INTENTION (CASE STUDY: LOMBACADEMY)
TikTok's video marketing holds a big potential for businesses as it represents the future of advertising. This platform has rapidly gained worldwide popularity and has become a prominent method for promoting products and services. Indonesian businesses are drawn to the phenomenon of video marke...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75507 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |