TIKTOK INFLUENCE ON GENERATION Z PURCHASE INTENTION TOWARDS OFFLINE F&B BUSINESSES IN INDONESIA
Covid-19 has brought major changes in people's buying behavior. The acceleration of technological development as well as the emergence of booming applications such as TikTok opens up wide opportunities that are in demand by business owners. It is important for these business owners to unders...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57211 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |