THE DIGITAL DRIVE: EXPLORING THE INFLUENCE BETWEEN SOCIAL MEDIA MARKETING AND PURCHASE INTENTION ON TOYOTA USED CARS (COMPARISON STUDY BETWEEN INSTAGRAM AND TIKTOK USERS)
The development of communication technology has caused many companies to adopt social media as a marketing tool, including the used car industry. This research was conducted on used car consumers from Toyota, who used Instagram and TikTok. The main objective is to find differences in the influence b...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84597 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |