IMPACTS OF SOCIAL MEDIA MARKETING EFFORTS TOWARDS VALUE EQUITY, RELATIONSHIP EQUITY, BRAND EQUITY AND PURCHASE INTENTION OF ACCESSIBLE LUXURY FASHION PRODUCTS
Introduction - In contrast with the past, modern consumers believe that shopping is not only <br /> <br /> about acquiring needed goods and services where the activity of shopping is always based on the <br /> <br /> value of money. Shopping has become inseparable from satisf...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30783 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |