IMPACTS OF SOCIAL MEDIA MARKETING EFFORTS TOWARDS VALUE EQUITY, RELATIONSHIP EQUITY, BRAND EQUITY AND PURCHASE INTENTION OF ACCESSIBLE LUXURY FASHION PRODUCTS
Introduction - In contrast with the past, modern consumers believe that shopping is not only <br /> <br /> about acquiring needed goods and services where the activity of shopping is always based on the <br /> <br /> value of money. Shopping has become inseparable from satisf...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30783 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
