Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)

• المؤلفون الرئيسيون: Hoàng, Thị Thu Hương, Đồng, Xuân Đảm, Nguyễn, Thị Quỳnh Trang
• التنسيق: مقال
• اللغة: English
• منشور في: H. : ĐHQGHN 2017
• الموضوعات: Structural Equation Model (SEM), behavioral intention, customer-based destination brand equity.
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/55878

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