Impact of Destination Image on the Loyalty of International Tourists to Hanoi

The paper aims at enhancing the competitiveness of tourism destinations by taking into account the point of view of tourists. Founded on customer-based brand equity (Keller, 2003 [1]; Aaker, 1991 [2]), our purpose is to build a linkage between tourism destination image and a tourist’s loyalty...

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Bibliographic Details
Main Authors: Hoàng, Thị Thu Hương, Nguyễn, Văn Mạnh
Format: Article
Language:English
Published: H. : ĐHQGHN 2017
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Online Access:http://repository.vnu.edu.vn/handle/VNU_123/55826
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Institution: Vietnam National University, Hanoi
Language: English