Impact of Destination Image on the Loyalty of International Tourists to Hanoi
The paper aims at enhancing the competitiveness of tourism destinations by taking into account the point of view of tourists. Founded on customer-based brand equity (Keller, 2003 [1]; Aaker, 1991 [2]), our purpose is to build a linkage between tourism destination image and a tourist’s loyalty...
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| Main Authors: | , |
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| 格式: | Article |
| 語言: | English |
| 出版: |
H. : ĐHQGHN
2017
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| 主題: | |
| 在線閱讀: | http://repository.vnu.edu.vn/handle/VNU_123/55826 |
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