A Structural Equation Modeling on Factors Related to Foreign Tourists’ Destination Satisfaction and Destination Loyalty: The Case of Lanna Cultural Tourism in Thailand

Little is understood about factors associated with destination satisfaction and destination loyalty among foreign tourists in Thailand’s cultural tourism in the Lanna or northern region. Systematic knowledge is needed to help further guide the development of a nuanced tourism strategy. Using structu...

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Bibliographic Details
Main Authors: Wongsawat, Yaovapa, Deebhijarn, Samart
Format: text
Published: Animo Repository 2019
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Online Access:https://animorepository.dlsu.edu.ph/apssr/vol19/iss1/12
https://animorepository.dlsu.edu.ph/context/apssr/article/1208/viewcontent/lRA_2011.pdf
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Institution: De La Salle University