A Structural Equation Modeling on Factors Related to Foreign Tourists’ Destination Satisfaction and Destination Loyalty: The Case of Lanna Cultural Tourism in Thailand

• المؤلفون الرئيسيون: Wongsawat, Yaovapa, Deebhijarn, Samart
• التنسيق: text
• منشور في: Animo Repository 2019
• الموضوعات: destination image; Thailand’s brand equity; 8Ps tourism marketing; destination satisfaction; destination loyalty
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/apssr/vol19/iss1/12; https://animorepository.dlsu.edu.ph/context/apssr/article/1208/viewcontent/lRA_2011.pdf

Little is understood about factors associated with destination satisfaction and destination loyalty among foreign tourists in Thailand’s cultural tourism in the Lanna or northern region. Systematic knowledge is needed to help further guide the development of a nuanced tourism strategy. Using structu...