Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)
p. 15-25
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | مقال |
| اللغة: | English |
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H. : ĐHQGHN
2017
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repository.vnu.edu.vn/handle/VNU_123/55878 |
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oai:112.137.131.14:VNU_123-558782017-09-30T12:03:07Z Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM) Hoàng, Thị Thu Hương Đồng, Xuân Đảm Nguyễn, Thị Quỳnh Trang Structural Equation Model (SEM), behavioral intention, customer-based destination brand equity. p. 15-25 Based on the Structural Equation Model (SEM) method, this paper expresses how to examine the relationship among tourists’ behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components: destination brand image, destination brand awareness, destination brand quality, and destination brand loyalty. This paper focus on introducing the measurements for all the constructs (destination brand image, destination brand awareness, destination brand quality, destination brand loyalty, tourists’ behavioral intention), and the analytical procedures used to check instrument reliability and validity 2017-08-08T08:59:16Z 2017-08-08T08:59:16Z 2015 Article 2588-1108 http://repository.vnu.edu.vn/handle/VNU_123/55878 en Vol. 31;No. 2 (2015) application/pdf H. : ĐHQGHN |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Structural Equation Model (SEM), behavioral intention, customer-based destination brand equity. |
| spellingShingle |
Structural Equation Model (SEM), behavioral intention, customer-based destination brand equity. Hoàng, Thị Thu Hương Đồng, Xuân Đảm Nguyễn, Thị Quỳnh Trang Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM) |
| description |
p. 15-25 |
| format |
Article |
| author |
Hoàng, Thị Thu Hương Đồng, Xuân Đảm Nguyễn, Thị Quỳnh Trang |
| author_facet |
Hoàng, Thị Thu Hương Đồng, Xuân Đảm Nguyễn, Thị Quỳnh Trang |
| author_sort |
Hoàng, Thị Thu Hương |
| title |
Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM) |
| title_short |
Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM) |
| title_full |
Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM) |
| title_fullStr |
Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM) |
| title_full_unstemmed |
Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM) |
| title_sort |
measuring the relationship between behavioral intention and customer-based brand equity by using the structural equation model (sem) |
| publisher |
H. : ĐHQGHN |
| publishDate |
2017 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/55878 |
| _version_ |
1680966914956853248 |