Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)

p. 15-25

Saved in:

Bibliographic Details
Main Authors:	Hoàng, Thị Thu Hương, Đồng, Xuân Đảm, Nguyễn, Thị Quỳnh Trang
Format:	Article
Language:	English
Published:	H. : ĐHQGHN 2017
Subjects:	Structural Equation Model (SEM), behavioral intention, customer-based destination brand equity.
Online Access:	http://repository.vnu.edu.vn/handle/VNU_123/55878
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Vietnam National University, Hanoi
Language:	English

id	oai:112.137.131.14:VNU_123-55878
record_format	dspace
spelling	oai:112.137.131.14:VNU_123-558782017-09-30T12:03:07Z Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM) Hoàng, Thị Thu Hương Đồng, Xuân Đảm Nguyễn, Thị Quỳnh Trang Structural Equation Model (SEM), behavioral intention, customer-based destination brand equity. p. 15-25 Based on the Structural Equation Model (SEM) method, this paper expresses how to examine the relationship among tourists’ behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components: destination brand image, destination brand awareness, destination brand quality, and destination brand loyalty. This paper focus on introducing the measurements for all the constructs (destination brand image, destination brand awareness, destination brand quality, destination brand loyalty, tourists’ behavioral intention), and the analytical procedures used to check instrument reliability and validity 2017-08-08T08:59:16Z 2017-08-08T08:59:16Z 2015 Article 2588-1108 http://repository.vnu.edu.vn/handle/VNU_123/55878 en Vol. 31;No. 2 (2015) application/pdf H. : ĐHQGHN
institution	Vietnam National University, Hanoi
building	VNU Library & Information Center
country	Vietnam
collection	VNU Digital Repository
language	English
topic	Structural Equation Model (SEM), behavioral intention, customer-based destination brand equity.
spellingShingle	Structural Equation Model (SEM), behavioral intention, customer-based destination brand equity. Hoàng, Thị Thu Hương Đồng, Xuân Đảm Nguyễn, Thị Quỳnh Trang Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)
description	p. 15-25
format	Article
author	Hoàng, Thị Thu Hương Đồng, Xuân Đảm Nguyễn, Thị Quỳnh Trang
author_facet	Hoàng, Thị Thu Hương Đồng, Xuân Đảm Nguyễn, Thị Quỳnh Trang
author_sort	Hoàng, Thị Thu Hương
title	Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)
title_short	Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)
title_full	Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)
title_fullStr	Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)
title_full_unstemmed	Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)
title_sort	measuring the relationship between behavioral intention and customer-based brand equity by using the structural equation model (sem)
publisher	H. : ĐHQGHN
publishDate	2017
url	http://repository.vnu.edu.vn/handle/VNU_123/55878
_version_	1680966914956853248

Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)

Similar Items