Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)
p. 15-25
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Main Authors: | Hoàng, Thị Thu Hương, Đồng, Xuân Đảm, Nguyễn, Thị Quỳnh Trang |
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Format: | Article |
Language: | English |
Published: |
H. : ĐHQGHN
2017
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Subjects: | |
Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/55878 |
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