QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH

QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH

Ph.D

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Bibliographic Details
Main Author: CHU YANLAI
Other Authors: MARKETING
Format: Theses and Dissertations
Language:English
Published: 2016
Subjects:
Mergers and acquisitions, Brand equity, Structural modelling, Difference-in-difference method
Online Access:http://scholarbank.nus.edu.sg/handle/10635/122341
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Institution: National University of Singapore
Language: English

Internet

http://scholarbank.nus.edu.sg/handle/10635/122341

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